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So Happy You Are Here! Welcome to 2AM Illustrations

Design & Branding

Canadian artist Tara Younggren, creator of whimsical hand-drawn designs

Let's create a visual identity that shares your story!

My Style? Feminine, detailed, and soft but always adaptable to fit you. Because, let’s be real, your brand deserves more than just “pretty”, it deserves personality!

 

I'm here to make something magical (and a little unexpected), so let's go for it,  shall we? 

hand drawn floral illustration

My Mission

is to create illustrations that tell a story, one that feels authentic, memorable, and uniquely you. With a mix of creativity, detail, and a little bit of quirky charm, I help brands stand out in a way that’s both beautiful and full of heart.

stationery envelope graphic

My Process:

  • This is where the magic begins! Tell me everything - your vision, your story, your dream customers, and that little spark that makes your brand unique. During this phase, I’ll also walk you through my design process so we can make sure our creative energies align.

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    If we’re a perfect match, I’ll send over a project timeline and a brand questionnaire to dive deeper into the heart of your brand. This is where we bottle up your what and why to craft an intentional brand strategy that attracts your dream audience. Oh, and have a visual moodboard? Love those!

  • Here’s where the magic really happens. With your vision as my guide, I’ll start sketching, illustrating, and refining a concept that captures your brand’s personality. Whether it’s a logo, a brand pattern, or custom illustrations, every detail is crafted with heart and strategy. You’ll receive a design proof with thoughtfully created concepts that bring your brand to life. Your feedback is gold, so I’ll keep refining the designs until we reach that “YES, this is it!” moment.

  • Once the design is polished to perfection, you’ll receive all the high-resolution files, brand elements, and a style guide if applicable so you can confidently use your new branding across all platforms. Your brand now has a visual identity that speaks volumes - without needing to say a word.

     

    But the journey doesn’t have to end here because your brand can continue to grow and evolve! If you ever need additional design magic, from custom illustrations to brand expansions, I’m here to help keep your visuals fresh, cohesive, and full of personality.

Work with me

Storytelling 

through every doodle, swirl and sketch.

Illustration with Personality:

Hand-drawn, detailed, and packed with charm. Perfect for packaging, merch, websites, and more.

Visual Identity & Custom Logos:

Not just a pretty symbol, but a brand identity that fits like your favorite cozy sweater (but make it stylish).

Branded Graphics & Patterns:

The kind of visuals that make your business instantly recognizable and unforgettable.

cozy cottagecore bird art

How the Magic Happens

Every project starts with a base package to give you a solid foundation, but from there, we can customize the details to fit your unique goals, vibe, and vision. Think of it as your brand’s starting point, with plenty of room to make it yours.

Branding Packages

cozy cottagecore flower design

The "Lil Logo" Package

For the minimalist at heart! Perfect for businesses that need a simple but striking logo identity to get started!

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  • 1 custom logo (primary)

  • 1 alternate logo variation 

  • 1 brand icon or submark

  • High-resolution files

  • (PNG, JPG, SVG, and PDF)

  • Full-color + black & white versions

  • Unlimited round of revisions until completion

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Investment: $500

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Best for: Side hustlers, fresh brands, and anyone who just needs a few really good logos.

Hand-drawn logo design and creative branding services for entrepreneurs and small business owners.
Hand-drawn illustrative logo created for a small business brand identity project.

The "Brand Glow-up" Package

For businesses that want their branding to feel a bit more put together, but still full of personality!

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  • 1 custom logo (primary)

  • 1 alternate logo variation (for versatility)

  • 1 brand icon or submark

  • 3 Graphic Elements

  • High-resolution files (PNG, JPG, SVG, and PDF)

  • Full-color + black & white versions

  • Unlimited round of revisions until completion

  • Mini brand colour palette (so your branding stays on point)

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Investment: $750

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Best for: Small businesses, creatives, and those ready for a logo that does morethan just sit there looking pretty.

The "Big Brand Energy" Package

The full VIP treatment! For brands that want the whole visual vibe locked down from the start!

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  • 2 custom logo variations (primary)

  • 3 alternate logo variations (for versatility)

  • 2 brand icons or submarks

  • Custom pattern + textures/backgrounds

  • 5 brand illustrations

  • High-resolution files (PNG, JPG, SVG, and PDF)

  • Full-color + black & white versions

  • Unlimited round of revisions until completion

  • Complete brand color palette + typography

  • Brand style guide (so you know exactly how to use your new branding)

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Investment: $1200

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Best for: Businesses ready to make an impact with a cohesive, personality-packed brand identity.

bespoke logo illustration

These branding packages are just the first chapter, there’s a whole world of creative magic beyond them! From custom illustrations to unique brand elements, we can craft something truly one-of-a-kind.

 

Curious about what’s possible? Reach out for pricing, and let’s create something together!

hand illustrated paint palette
folk art cherries design
hand drawn plant illustration

Brands I've Worked With

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Ginger & Spice Cakery

The "Lil Logo" Package

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Primrose Lifestyle

The "Big Brand Energy" Package

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Jess Paper Co

The "Brand Glow-Up" Package

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Estila Hair Co.

The "Lil Logo" Package

Need an Illustrated Pattern?

I create one-of-a-kind, hand-drawn patterns and graphics exclusively for apparel or other merch so you can bring a custom, artistic quality to your brand. Whether it’s for clothing, packaging, stationery, or any commercial product, each design is crafted to match your brand’s unique personality and aesthetic. No templates, no

repeats—just an illustrations that’s 100% for you.

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Since every brand has different needs, pricing is tailored to the scope of your project. Let’s chat about your vision, and I’ll create a pattern (or an entire collection) that speaks to your audience and sets your brand apart.

Have Something Else in Mind?

We understand that every project is different, and there is a wide range of branding and illustrations needs out there! Here are a few other services that I'd love to help you out with. Please reach out for a quote so I can get the full scope of your project!

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Example Projects:

  • PACKAGING DESIGN

  • LABEL DESIGNS

  • BUSINESS CARD/NOTE CARD DESIGN

  • SOCIAL MEDIA TEMPLATES

  • WORKBOOKS/TEMPLATES

  • COMMERCIAL LICENSING

  • PUZZLES, HOODIE GRAPHICS, WALLPAPERS ETC. 

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